What is Pyure?

Pyure is an organic, plant-based, zero-calorie sugar substitute made using organic stevia.

Hold on, what’s stevia?

  • Stevia is a highly sustainable plant that is part of the sunflower family.
  • Native to South America, the stevia plant has been harvested for hundreds of years and now flourishes worldwide.
  • There are more than 250 species of stevia all with unique traits and flavors.
  • Pyure uses only the sweetest part of the leaf to ensure a consistently sweet and tasty flavor with no bitterness.

Pyure has three main ingredients:



A highly sustainable plant that is part of the sunflower family that is 350 times sweeter than sugar!


A naturally occurring sugar alcohol produced via fermentation that also exists in fruit like melons, pears, and grapes.


Our Natural Flavors are organic compliant, nonGMO certified and make up less than 0.5% of our blended formulas. They do not include MSG, Aspartame, sugar, or bugs…

How is it made?

  • At Pyure, we source only the finest quality stevia leaves.
  • Then, through a process that is similar to steeping tea leaves, we extract the very sweetest part of the stevia leaf, otherwise known as Reb A. Amazingly, Reb A is up to 350 times sweeter than sugar!
  • Next, we blend the Reb A with organic erythritol and natural flavors to create a deliciously sweet, zero calorie, gluten-free, Mother Nature-approved sugar substitute.

There are many brands of stevia on the market, but not all of them are created equal. Rest assured, we’ve got a list of “Always Will’s” to explain why Pyure is the best stevia out there.

Pyure Always Will

  • Source single, high quality species of Stevia year round for consistent quality.
  • Isolate and use only the very sweetest part of the Stevia leaf.
  • Avoid chemicals, additives, and artificial processes.
  • Use sustainable, responsive practices to reduce impact on our environment.
  • Remain dedicated to creating a healthier planet by donating a portion of our proceeds to diabetes education and other social and environmental causes.
  • Provide deliciously sweet and healthy alternatives to sugar and other high-calorie sweeteners.

A Message from Ben

A Message from Ben

At Pyure Brands, we take pride in offering smarter, healthier choices for sweetening your favorite beverages and foods. This includes offering the highest quality, best tasting stevia sweeteners available. The benefits of our calorie-free, sugar-free sweeteners are something that you can feel good about mixing into the daily routine of the whole family. A healthy lifestyle begins with healthier choices, and that is the essence of Pyure Brands, a truly revolutionary stevia company. I’m confident you’ll agree that our stevia products are the best tasting anywhere on Earth.

-Ben Fleischer, Founder & CEO

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